• Welcome to Polling Center

    “The Real Portrait of Indonesia”.

About Us

Polling Center
Polling center is a full service social & Marketing research. Polling Center also pioneer in the field of social-political research and analysis in Indonesia. 
Polling Center handle some Issue of research such as Health, Education, Corruption, Agriculture etc.
Our coverage area is 34 provinces in urban and rural area.
Polling Center has extensive experience with USAID partners, including IFES, NDI, RTI, and MSI. 
Besides, DFAT, The Asia Foundation, GALLUP, UNDP and Indonesia goverment also become our partners.
Mostly collecting data in Polling Center using tablet. We have 266 pcs tablet.
Polling Center was established in 1998 in Jakarta, as a first research company in Indonesia that met the market needs for social, economic, and political research.
In 2012, Polling Center was acquired by one of the biggest advertising agency in Indonesia and become part of its consulting agency called, IPG Mediabrand
Meet the team
We are dedicated to building an open and trusting organisation that embraces the skills, knowledge and unique ability of our employees.
Yanti B Sugarda


Yanti B Sugarda

Field Manager
With almost of 2 decades of experience in the research industry both in field and also quality control. Graduated from Bung Hatta University – West Sumatra, Fisheries Department

Lianty Widjaja

Head of QC
More than 2 decades of working experience in many industries especially research in Data Processing, Data Collection and QC specialist

Lianty Widjaja
Heny Susilowati

Sr Research Manager
Almost a decade of experience in managing social and opinion study. Graduated from Institute of Agriculture (IPB), Statistics

Heny Susilowati
Hardwipaksi R

IT Assistant Manager

Hardwipaksi R
Putri Maylana Ulfasari

Fresh Graduated From IPB, Statistic

Putri Maylana Ulfasari
Arini Puspitahati

Marketing Staff
8+ working experience in multiple industry

Arini Puspitahati
Rahmi Utami Putri

Sr. Research Executive
2+ years experience in conducting both quantitative and qualitative study. Graduated from Bogor Algicultural University - Mathematic

Rahmi Utami Putri
Kiki Nazira

Research Executive
4+ years experience in conducting both quantitative and qualitative study. Graduated from Universitas Sumatra Utara (USU) – North Sumatra

Kiki Nazira
Nur Priyanti

Admin Finance

Nur Priyanti
Client Speak
  • The best aspects of the project were Polling Center’s timeliness and willingness/ability to work closely with the RTI team to get the project in the field. Polling Center did an excellent job working collaboratively with our staff during project set-up. We were working to meet a very demanding timeline which required a high level of commitment from Heny and her team to finalize the questionnaire and get the survey into the field within a few weeks. We truly appreciate Polling Center’s efforts in helping us meet our clients demanding timeline and get a large project off to a good start.

    Clark Letterman SURVEY RESEARCH DIVISION, RTI International
  • Gallup has worked with Polling Center for several waves of data collection now for our World Poll project. I traveled to Indonesia in March of 2008 to meet Annisa and her team for the training, questionnaire briefing, and pilot interviews. I was very pleased with my observations and AnnisaSetiadi was a fantastic host! Since then I’ve been in touch with Annisa frequently about the data collection process and post data collection queries. She has been very responsive and attentive and has made sure all issues are addressed in a timely manner. I very much value Gallup’s relationship with Polling Center and Annisa and I look forward to many more years of partnership.

    Nicole Naurath Regional Consultant, World Poll, Asia, Gallup
  • Since 2002, I have used Polling Center’s services to conduct national opinion polling on governance, institutional performance and electoral-related issues in Indonesia. For each task – including wide-ranging annual surveys, specific regional surveys and monthly pre election tracking polls, Polling Center has provided highly professional services. It is always a pleasure to work with Polling Center.

    Allan Wall Indonesia and Timor-Leste Director, Democracy International
  • As the UNICEF manager and technical supervisor of this assignment, I noted that polling center demonstrated high level technical expertise in the conduct of social research, utilizing appropriate research design and methodologies (qualitative and quantitative approaches) in the conduct of the research. I was particularly pleased with the ability of the research team from polling center to adapt the research methodologies to the local context without compromising standard and moving forward with a detailed analysis that not only depict trends but also included equity based analysis with regards to wealth quintile, geographic locations and gender.

    Dr Tajudeen Oyewale HIV & AIDS Specialist, UNICEF Jayapura
  • I have known Polling Center for 15 years and have worked with colleagues there on several occasions during that time – most recently for surveys of the electorate in six provinces before and after the 2014 elections in Indonesia. Over the years, I have worked with Polling Center on national surveys, large-scale regional surveys, and a range of qualitative surveying from focus groups to in-depth interviews. Polling Center consistently produces high quality work. The teams I have worked with have been extremely professional and courteous – and have produced results on time and on budget. They have also, on request, provided useful training and technical assistance to civil society and university partner organizations. I recommend Polling Center without reservations.

    Andrew Thornley Program Director, The Asia Foundation
Our Clients


  • Usaid
  • MSI
  • Unicef
  • The Asia Foundation
  • National Democratic Institute
  • IFES
  • undp
  • Strategic Asia
  • YCCP

Multinational Research Agency

  • Gallup
  • RTI International
  • Frost and Sulivan
  • Westat

Advertising Agency

  • Fortune Indonesia
  • Carat
  • Hakuhodo


  • Nestle
  • Unilever
  • Sosro
  • Coca Cola Amatil
  • VIT
  • Multi Bintang Niaga
  • Sampoerna


  • KPAN
  • PLN
  • Wijaya Karya
  • Pemprov DIY
  • Bapedda DKI
  • Depkominfo
  • Depdagri


  • Partai PDI Perjuangan


Research Methodology
Quantitative Method

Face To Face Interview (Using Computer-Assisted Personal Interviewing (CAPI))

Phone Interview

Central Location Test 

Consumer Intercept

Mystery Shopper

Content analysis

Computer -Assisted Telephone Interviewing (CATI)

Qualitative Method 

Focus Group Discussion (FGD)

Full Group ( 8- 9 respondents)

Mini Group (4-6 respondents)

In-depth interview

Cognitive Interview


Study on The Impact and Cause of Traffic Jammed Using CATI Interview Technique

Study on The Impact and Cause of Traffic Jammed Using CATI Interview Technique

Day by day the development of technology to make the interview technique in . . .

60% Masyarakat Belum Tahu Pemilu 2019 Dilakukan Serentak

60% Masyarakat Belum Tahu Pemilu 2019 Dilakukan Serentak

Poling Center dan Perkumpulan Untuk Pemilu dan Demokrasi (Perludem), melakukan survei ‎respons publik terhadap desain RUU Pemilu serentak 2019 yang di . . .


Contact us

Our offices

5th floor Victoria Building
Jalan Sultan Hasanuddin
Kav. 47-51 KebayoranBaru-Jakarta 12160 Indonesia
Phones: +62-21 727 93 081
727 93 088
727 93 146
Fax: +62-21 720 41 37
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