Project Detail

  • MEDIA-1
MEDIA
  • Survey toward the behavior of accessing and using the media (TV, pay TV, radio, printed media, social media, internet)

(Year 2013 - 2018; face to face house to house interview using CAPI Method; nationwide survey involved general public 15+ y.o and 23 Provinces; 3.350 respondents)

 

  • Knowledge, attitude, and practices/behavior survey toward mobile phone, internet, social media

(Year 2014; face to face house to house interview; nationwide survey involved general public 15+ y.o and 23 Provinces; 3.000 respondents)

 

  • Survey toward the behavior of accessing and using the media (TV, pay TV, radio, printed media, social media, internet) and other touch point

(Year 2015; face to face house to house interview using CAPI Method; involved general public 10+ y.o and 21 big cities; 4.000 respondents)

 

  • Evaluation of effectivity toward the virtual Ad / Build in Program / Sponsorship Program

(We have done this kind of research for some brands)

 

  • Evaluation of existing TV program

(We have done this kind of research for some TV programs)